Gemini launches new personalisation features in the UK
Summary (EN)
Google rolled out a new set of Gemini personalisation features in the UK, centered on memory, migration, and history portability. The first addition is the UK launch of Gemini’s “Memories” setting, which allows the assistant to retain key details and preferences from earlier conversations so later responses can reflect a user’s ongoing context. Google says the feature is intended to make Gemini behave more like a collaborator that already knows the user’s interests, previous requests, and preferred framing, while still allowing users to manage or delete stored conversations through Gemini Apps Activity. The company said the setting is on by default, though users can disable it from the Personal context and Memory controls in Settings. Google also introduced migration tools aimed at users switching from other AI assistants. One workflow lets users generate a summary of their preferences from another app, paste that summary into Gemini, and have Gemini analyze and save those details as usable context. A second workflow supports importing a ZIP archive of full chat history from other AI providers, allowing users to search prior threads and continue those conversations inside Gemini. Google said both memory import and chat history import are rolling out over the coming weeks for consumer accounts. The release frames personalization as a practical product feature rather than a research concept, with Google emphasizing assistant continuity, reduced setup friction, and easier switching for users who have already built long conversational histories elsewhere.
Summary (ZH)
Google 在英国推出一组新的 Gemini 个性化功能，重点围绕记忆能力、迁移工具和历史对话导入。首先上线的是 Gemini 的“Memories”设置，使助手能够记住用户在过往对话中分享的关键事实和偏好，从而在后续回答中体现持续的个人上下文。Google 表示，这一能力旨在让 Gemini 更像一个已经熟悉用户兴趣、既往请求与表达习惯的协作伙伴，而不是每次都从零开始的通用工具。用户仍然可以通过 Gemini Apps Activity 管理或删除相关对话记录。公司称该设置默认开启，但用户可在设置中的 Personal context 与 Memory 选项中随时关闭。除了原生记忆功能，Google 还发布了面向“换助手”场景的迁移工具。一种方式是让用户在其他 AI 应用中生成个人偏好摘要，再粘贴到 Gemini，由 Gemini 解析并保存为可调用的个人上下文。另一种方式则支持导入其他 AI 服务导出的完整聊天记录 ZIP 文件，用户可在 Gemini 内搜索历史线程并继续原有对话。Google 表示，记忆导入和聊天记录导入将在未来几周面向消费者账户逐步开放。这次更新把“个性化”从概念层面推进到具体产品能力，核心诉求是提升助手连续性、降低重新配置成本，并让已有长期 AI 使用习惯的用户更容易迁移到 Gemini。
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