What to know about the Sora discontinuation

What to know about the Sora discontinuation

Summary (EN)

OpenAI says the Sora web and app experiences are being discontinued on April 26, 2026, with the Sora API scheduled to end later on September 24, 2026. The help article is practical rather than strategic, focusing on how users should preserve content and what will happen to stored data. OpenAI recommends that users export their videos and images before the web and app shutdown date and provides a dedicated export path through the Sora export page. The company says it is still determining whether it can offer a limited post-shutdown export window, and if so, affected users would be notified by email before that window begins. The article also states that once Sora is discontinued and any final export period ends, data associated with a user’s Sora activity will be permanently deleted. It notes that existing ChatGPT or Sora credits can still be used for Codex, which suggests OpenAI is not simply closing a consumer-facing interface but reallocating commercial continuity toward other product lines. As an industry signal, the announcement matters because product shutdowns are often more revealing than launches. Sora was one of OpenAI’s most visible multimodal brands, yet the company is drawing a distinction between ending the standalone app experience and ending API access later. That separation implies a prioritization of enterprise or developer pathways over consumer packaging, and it underscores how quickly leading labs are willing to repackage or retire even high-profile surfaces when economics, product focus, or platform strategy shifts.

Summary (ZH)

OpenAI 表示，Sora 的网页端和应用端体验将于 2026 年 4 月 26 日停止，Sora API 则将在更晚的 2026 年 9 月 24 日终止。帮助文档并未展开战略解释，而是聚焦于用户应如何保留内容以及平台数据将如何处理。OpenAI 建议用户在网页和应用体验下线前导出自己的视频和图片，并提供了专门的 Sora 导出页面作为操作入口。公司同时表示，是否能够在关闭后提供一个有限时间的补充导出窗口，目前仍在评估中；如果最终提供，相关用户会在窗口开启前通过邮件收到通知。文档还明确指出，当 Sora 正式终止且任何最终导出期结束后，与用户使用 Sora 相关的数据都将被永久删除。另一个细节是，现有的 ChatGPT 或 Sora 积分仍可继续用于 Codex，这说明 OpenAI 并不是单纯关闭一个前台产品，而是在把商业连续性更多转移到其他产品线上。从行业结构变化角度看，这类下线动作往往比发布新产品更能说明问题。Sora 曾是 OpenAI 最具辨识度的多模态品牌之一，但公司这次把“独立应用体验终止”和“API 稍后终止”明确区分开来，暗示其资源优先级正在向开发者或企业使用路径倾斜，而不是继续维持同等力度的消费级包装。这也再次说明，前沿实验室在经济性、产品聚焦或平台策略发生变化时，愿意非常快地重组甚至放弃高曝光度产品表面。

Source

https://help.openai.com/en/articles/20001152-what-to-know-about-the-sora-discontinuation